Personal information we collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number. We refer to this information as “Order Information”.
How do we use your personal information?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
Purpose of processing: When you sing up for news, invites and offers (direct marketing), we will process your personal data to provide the services as requested by you. Our direct marketing may be based on profiling, which means that we will customise the information that you receive from us based on certain factors. We use the following types of personal data to compile a profile: your gender, you location, your previous purchases, your behaviour on our website, and/or your previous behaviour when receiving direct marketing from us.
Categories of personal data: an data collected in connection with a purchase (see "Order Information" above), e-mail address, location (based on the website that you use to sign up for our marketing communications), any communications sent to you, order history and the e-mails that you have clicked on and your interactions with our website if you have followed a link in any emails sent to you.
Legal ground for processing: The processing is necessary for our legitimate interests to maintain good customer relations.
Storage period: If you opt-out or unsubscribe from our marketing (including profiling), we will no longer process your personal data for this is purpose. Unless there is another legal ground for keeping your data (such as a valid purchase contract), we will also erase your personal data if you have not actively engaged with nay of our direct marketing communications for a period of thirty (30 months).
Competitions and Events
Purpose of processing: If you participate in a competition, or event organise by us, we will process your personal data in order to be able to communicate with you (i) before or after participation in the competition, or event (ii) for the purposes of identification and age control, or (iii) to elect a winner and to distribution the relevant benefit or price.
Categories or personal data: Depending on which type of competition or event that you participate in, we may collect your name, e-mail address, location and date of birth, as well as your shipping address for the purposes of distributing the relevant benefit or price. More details on exactly what data we are collection will be provided in connection with each such competition, or event.
Legal ground for processing: The personal data is required for the legitimate interest we have to administrate your participation in connection with competitions, or events.
Storage period: We will keep your persona data only during the competition, pr event (including a possible evaluation thereof).
By using our website, you agree to allow third parties to process your IP address, in order to determine your location for the purpose of currency conversion. You also agree to have that currency stored in a session cookie in your browser (a temporary cookie which gets automatically removed when you close your browser). We do this in order for the selected currency to remain selected and consistent when browsing our website so that the prices can convert to your local currency."